I think that the four most important things to keep in mind while designing a poster is the audience, the main idea you are trying to convey, color schemes, and legibility.
Example of a poster design:
http://designhistorylab.com/wp-content/uploads/2009/02/poster2.jpg
This iPod poster is a perfect example of a great poster! It is not too complex, it relates to the young target audience, the colors fit well together, and it is very clear what each shape is.
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