At first I thought that the Kansas Association of Broadcasters article was just going to be another one of those boring articles that are not helpful whatsoever. I was pretty positive that I knew everything that I could possibly need to know to make a PSA, but that was not the case. This article pointed out a whole bunch of information that I had never thought about before. For example, I was very interested in the section that talked about using real language. I am so use to the several commercials that talk so professionally that the message is skewed that I did not realize that talking in real language would be more effective. By reading the article, I realized that I needed to talk in real language so I would still be able to reach my target audience.
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